3CENTOSESSANTA made of art (www.3centosessanta.eu) produces limited edition bags and gadgets transforming the work of contemporary artists.
The reproduction of works of art enables us to go beyond the two dimensions of the canvas; we change our approach to it, exploring the third dimension.
The picture gets bigger, it becomes something else, changing its form but not its substance. It acquires a body and a purpose, it satisfies a need.
The subject dragged out from the authentic picture is a detail, a fragment of it, that inevitably leads back to the original. In the gap between the artwork and the new object there is time. Time that becomes necessary to see the shades, to read the signs and to understand the metamorphosis.
The work of art acquires a different physical shape, but preserves the spirit of the artist that made it, creating a sort of exclusive relation, almost personal, between the charm of the original piece and its reproduction.
In this way bags and gadgets become a special occasion, a story; they communicate and spread a picture out of the conventional rooms of art buyers. They offer themselves to a wider public and they become a part of the ordinary, of everyday life.